Djamo
Djamo offers a simple bank account in a mobile app, connected to a Visa card. It helps people move from mobile money to full banking.
In Abidjan or Dakar, mobile money is part of daily life. People receive salaries, pay bills, and send cash to family with their phone. But many still do not have a bank account. This makes it hard to save, pay online, or build a financial history.
Djamo was created to close this gap. The app offers a real bank account linked to a Visa card. Users can top up from mobile money, pay in shops or online, track spending, and save in simple ways.
Djamo wants formal banking to feel as easy as mobile money.
Key Numbers
All figures are based on public company and investor updates in 2025.
Company Information
Djamo is a banking app built for everyday users in Francophone West Africa. It works with regulated partners for banking rails and focuses on a clear and low cost experience for customers.
Leadership
| Role | Name | Notes |
|---|---|---|
| Co founders | Hassan Bourgi and Régis Bamba | Founded Djamo in 2020 and launched the app in 2021 |
| Main focus | Individuals and SMEs | Start with daily banking, then add savings, investments, and credit |
| Regulation | BCEAO microfinance license | Received in Sep 2025 to offer regulated savings and loans |
How the bank works
Djamo makes banking simple. A user opens an account in the app, receives a Visa card, and connects the account to mobile money.
What users get
Growth and results
By April 2025, Djamo passed one million active customers in Côte d’Ivoire and Senegal. It also served more than ten thousand small businesses. In September 2025, Djamo reported more than 4.5 billion dollars in cumulative transactions.
Why adoption increases
- Trust: a Visa card makes the service feel real and safe.
- Low cost: pricing is clear and designed for frequent use.
- Compatibility: users can top up from mobile money quickly.
- SME value: small businesses use Djamo to organize cash flows.
Markets
Djamo focuses on Francophone WAEMU markets, starting with Côte d’Ivoire and Senegal. These countries have strong mobile money use but limited affordable banking options.
| Country | Status | Notes |
|---|---|---|
| Côte d’Ivoire | Main market | Head office and largest base |
| Senegal | Growth market | Live and expanding |
| WAEMU region | Next step | Future expansion after 2025 round |
Funding history
Djamo raised equity to build the product and grow the user base. It added debt in 2025 to support lending and SME services.
Main supporters
Competitors and alternatives
Djamo competes with mobile money wallets, traditional banks, and other fintech apps. Its difference is to offer a real account plus a card, at a low cost and with a simple experience.
| Player | Model | Strength | Djamo difference |
|---|---|---|---|
| Djamo | Bank app plus card | Simple use, low fees, savings tools | Bridge from wallets to banking |
| Mobile money operators | Wallet services | Large distribution | Djamo adds a formal account and Visa |
| Traditional banks | Branch based banking | Licenses and credit | Djamo is faster and cheaper to start |
| Other fintech apps | Single product apps | Niche services | Djamo combines daily banking and wealth tools |
Lessons for founders
What can other builders learn from Djamo?
- Build from existing habits. Mobile money is a starting point.
- Create trust early. A physical card helps people believe in the service.
- Keep pricing simple. Clear fees drive daily use.
- Retail trust brings SMEs. Small firms follow when individuals trust the app.
- Licenses unlock growth. Regulation becomes a strategic advantage.
Public company and investor announcements in 2022 and 2025, and regional financial press. Official site: djamo.com