E-commerce: Jumia, the Amazon and Asos of Africa – AFRIQUE INNOVATION

JUMIA — Often described as the African Amazon, this e-commerce platform operates in the UK and nine African markets: Ghana, Côte d’Ivoire, Cameroon, Kenya, Morocco, Egypt, Nigeria, Uganda, and Tanzania. It relies on its own logistics network based in Nigeria. The site’s catalog includes a wide range of products such as ready-to-wear clothing, computers, phones, auto parts, home equipment, games, and more. Jumia employs around 1,500 people across 10 countries.