Home » Videos » E-commerce: Jumia, the Amazon and Asos of Africa – AFRIQUE INNOVATION

E-commerce: Jumia, the Amazon and Asos of Africa – AFRIQUE INNOVATION

by FRANCE 24 2.2K views 0 minutes read

JUMIA — Often described as the African Amazon, this e-commerce platform operates in the UK and nine African markets: Ghana, Côte d’Ivoire, Cameroon, Kenya, Morocco, Egypt, Nigeria, Uganda, and Tanzania. It relies on its own logistics network based in Nigeria. The site’s catalog includes a wide range of products such as ready-to-wear clothing, computers, phones, auto parts, home equipment, games, and more. Jumia employs around 1,500 people across 10 countries.

FRANCE 24
Africa Business,
Media Spotlight
French

France 24 is an international news network providing expert analysis and in-depth reporting on global affairs, with a strong focus on business, economics, and policy. As an author, France 24 offers clear, fact-based insights into international markets, trade dynamics, and economic strategies. With multilingual coverage and a global perspective, France 24 serves business leaders, investors, and policymakers seeking to navigate complex global developments and emerging market trends.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Show/Hide Player
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00