The Rise of NALA

NALA – Africa Signal Case
Africa Signal • Case

NALA

Building cross-border payment rails for diaspora remittances into Africa, focusing on speed and cost efficiency.

Founded: 2017 HQ: Nairobi & Dar es Salaam Markets: 7 countries Model: Diaspora payments Product: App + B2B rails

A Tanzanian worker in London wants to send money home. Traditional remittance services are often slow and expensive. Many corridors do not connect well to mobile money in Africa.

With NALA, the same user can send money from the UK, the US, or Europe to a mobile wallet or bank account in countries like Tanzania, Kenya, Uganda, Ghana, Nigeria, or Rwanda. Transfers arrive quickly and fees are clear.

NALA focuses on two things. First, a simple app for diaspora users. Second, its own payment infrastructure that reduces cost and improves speed. This turns remittance from a costly service into a scalable business.

Payments improve when a company builds the rails, not only the app.

Key Numbers

200K+
Registered users
$350M
Total volume
$32M
Series A (2024)
$45M
Total funding
User Growth
2022
60K users
2024
140K users
2025
200K+ users
Transfer Volume
2022
$85M
2024
$225M
2025
$350M

Figures based on verified public disclosures as of Q3 2025.

Company Information

NALA is a fintech company founded by Benjamin Fernandes that provides cross-border payments for diaspora users and businesses. The consumer app facilitates remittances, while the B2B product (Rafiki) enables corporate payouts into Africa.

“We’re building payment infrastructure, not just another remittance app.”
Benjamin Fernandes, Founder & CEO

Leadership

Role Name Background
Founder & CEO Benjamin Fernandes Tanzanian fintech entrepreneur with global experience
Team ~120 employees Distributed across Africa, Europe, and North America
Investors Accel, DST Global, Acrew, Norrsken22, Amplo, YC Global fintech investors supporting expansion

How the Payment Model Works

NALA addresses key pain points in diaspora transfers by reducing fees, accelerating settlement times, and integrating with local mobile money and banking systems. The platform combines consumer-facing services with B2B infrastructure.

Sender app User in UK, US, or EU
NALA network App and Rafiki rails
Recipient Mobile money or bank
Local use Family & daily spending

What NALA Provides

Low cost corridors Transparent fees and competitive exchange rates
Multi currency Support for GBP, USD, EUR to African currencies
Rafiki B2B rails Infrastructure for corporate payouts into Africa
Local integrations Connections to banks and mobile money services
User-friendly app Simplified onboarding and fast transfers
The consumer app drives adoption while the payment infrastructure ensures speed, cost control, and scalability.

Growth and Results

NALA has evolved from a domestic Tanzanian transfer service to a global diaspora payments platform. The company reports over 200,000 registered users and approximately $350 million in cumulative transfer volume.

Business Milestones
2017
Tanzania
2021
Diaspora expansion
2024
$32M Series A
2025
$350M volume

Highlights

  • Steady user growth: Over 200,000 registered users with strong retention rates
  • Volume acceleration: $350 million in cumulative transfers with increasing monthly volumes
  • Dual revenue streams: Consumer remittance fees complemented by B2B infrastructure revenue
  • Operational efficiency: Lower customer acquisition costs than traditional providers

Where They Operate

NALA serves diaspora senders in the UK, US, and European markets while supporting payouts across 7 African countries through bank and mobile money integrations.

Country Presence Notes
TanzaniaLaunchOriginal base with mobile money integration
KenyaActiveMPESA integration and growing base
UgandaActiveMobile money and banks
GhanaActiveSignificant UK diaspora
NigeriaActiveBank transfers and growth
RwandaActiveMobile money options
South AfricaActiveBank transfer focus

Expansion continues through new corridors and deeper integrations.

Funding History

NALA has raised venture capital to build diaspora reach and payment infrastructure. The company secured $32 million in its 2024 Series A round, bringing total funding to approximately $45 million.

$32M
Series A (2024)
$45M
Total raised
7
Markets
120
Team
2017
Company founding
Launched as domestic transfer service in Tanzania
2021
Seed rounds
Early funding from Accel, Amplo, and Y Combinator
2024
$32M Series A
Led by Acrew Capital for Rafiki infrastructure
2025
Infrastructure scale
Expanded to 7 markets with growing volume

Main Investors

Series A lead Acrew Capital with DST Global
Early investors Accel, Amplo, Y Combinator, Norrsken22
Angels Fintech founders and executives

Competitive Landscape

NALA operates in the competitive cross-border remittance space, differentiating through owned infrastructure that provides cost and speed advantages.

Company Model Scope NALA’s Edge
NALA App + rails 7 countries Owned payment rails, lower costs
Traditional remitters Agent networks Global Higher fees, slower processing
Digital apps App-only Select corridors Dependent on third parties
Mobile money Domestic Single countries NALA offers cross-border reach
The primary competition remains traditional providers, where NALA’s digital approach and infrastructure control provide advantages.

Key Lessons for Founders

What entrepreneurial insights emerge from NALA’s journey?

  • Solve fundamental needs: Diaspora remittances address essential family support with repeat usage
  • Control infrastructure: Owning payment rails provides cost advantages and operational control
  • Balance consumer and B2B: Consumer apps drive volume while B2B creates sustainable margins
  • Price transparency drives adoption: Clear, competitive pricing builds trust
  • Local integration is critical: Deep partnerships enable scale
  • Compliance enables growth: Robust regulatory frameworks support expansion
NALA shows remittance can transform from commodity service to defensible business when technology, infrastructure, and user experience converge.
Sources and verification:
• User metrics and volume: NALA investor updates and regulatory filings (2025)
• Funding amounts: SEC Form D filings and Crunchbase data
• Market presence: Company communications and central bank approvals
• Business model: Industry analysis and company disclosures
Data verified through public sources as of November 2025.

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